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Now that it's cooling off everywhere it seems that bike events are coming back en force! We are putting on one of our own for October 23rd in cooperation with Strata Clothing, a Jacksonville-based apparel... MORE

Chronic Straps are back y'all! We've refined the design a little by adding vinyl top closures with black trim. These are still the best straps available, ridden hard daily by the wild man Jakob Santos.... MORE

We've been talking about doing an instructional video for the pedal straps for some time but I don't think we could have done a better job than Antonyo did. He's got a nice little trick... MORE

As previously mentioned, we decided to shake things up with the pedal strap line and we have a few updates for ya. Here's the rundown on all the available lines... "Reggies" In case you haven't... MORE